OUR Mission
Let's unlock the full potential of SMBs.
A topic that is close to our hearts!
Small and medium-sized enterprises (SMEs) are fantastic drivers of growth and job creation.
They contribute to various industries, manufacturing construction materials, pioneering innovative medical devices, enhancing our living spaces with furniture, ensuring our refrigerators are stocked, and providing us with fashionable attire.
Moreover, they offer a diverse range of services spanning IT, finance, strategy, maintenance, and beyond.
The numbers speak for themselves, showcasing the undeniable impact of SMEs on our economy and society.
99%
of companies in Europe and the United States
2/3
of private sector jobs come from SMEs
50%
of value added is produced by SMEs
Powerful underlying trends strongly support the notion that their significance will continue to grow in the years ahead.
The appetite of new graduates for human-sized businesses
The return of more local consumption
The political will to support the decentralization of economies
These trends are real, we believe in them, they speak to us, but it is dangerous to think that they attenuate the imperative of competitiveness for these companies. They operate in competitive markets where quality of products, services and operations take precedence over “the craze of the moment”.
Unlocking the full potential of these incredible companies requires, above all, a concerted effort to support and maximize their competitiveness.
And this in a very concrete way, with solutions adapted to an operational reality different from that of large corporations. Digital, data, and AI are widely documented factors of competitiveness in which a gap is widening with large corporations.
The same barriers arise to explain this lag and include the difficult prioritization of topics whose business impact is little known and difficult to estimate.
To effectively bridge the competitiveness gap between small businesses and large corporations, it is essential to provide practical solutions that cater to the unique operational realities of smaller enterprises.
Digitalization, data utilization, and artificial intelligence are recognized as key factors for success, but smaller businesses often face challenges in prioritizing these initiatives due to their uncertain business impact and difficult estimations.
Once these barriers are surpassed...
We strongly believe that SMEs have the potential to become digital champions. They are…
Ambitious
Agile
Quick in their decision-making
Ideally sized to promote adoption
These trends are real, we believe in them, they speak to us, but it is dangerous to think that they attenuate the imperative of competitiveness for these companies. They operate in competitive markets where quality of products, services and operations take precedence over “the craze of the moment”.
OUR GOAL IS SIMPLE
To help SMBs to sell smarter
At Catalog, our mission is to unlock the potential of small and medium-sized manufacturers who cater to professionals by modernizing their sales processes.
Catalog team
